Articles
SEO for good: Why the debt sector needs to get better at ‘hacking’ humans online Lexi Mills is CEO of Shift6 Global; an international digital growth consultancy, and President of The Future of Search Foundation. Her research work focuses on the opportunities, ethics and risks of machine learning and Artificial Intelligence (AI) within the sector of internet search.
In my marketing and PR work, I combine technical search algorithm knowledge and psychology to create data-driven, measurable communications strategies that maximise influence on human behaviour. This is incredibly powerful; but, can be used for both ‘bad’ and ‘good’....
International Women’s Day 2019: Celebrating the Female Face of Search From the global agencies to fledging start-ups, digital media is anything but a man's world in 2019.
There’s an old-fashioned belief that men lead the way in the tech and digital scene. However, this, as you’d expect, is far from the case. More and more women are getting involved in the industry, from coding interns to technology and digital director. Women may only...
Google Stranglehold on Search Pushes Companies Into Dead Zones “Where’s the best place to hide a body? The second page of a Google search.”
The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search...
To live or die by Google search brings an escalating cost “Where’s the best place to hide a body? The second page of a Google search.”
The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search...
Managing Director at Marquis Communications and Consulting VP for Manyminds North America – Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management. She has been...
How to do PR the right way with a small budget with Lexi Mills In this episode you will learn about relationship marketing and how you can use it to transform your business.
Lexi Mills is an expert in integrating PR and SEO at both a strategic and tactical level. She has built two international award-winning PR, SEO, Social Media & content teams. This is the 93rd session of Smart Brand Marketing. [dsm_icon_list icon_color="#363940"...
What I learned at the Outreach Conference 2018 The OutREACH Conference is a one-day event dedicated to the content and outreach industry. Top speakers from the world of journalism, PR and marketing give their top tips and strategies for effective campaigns.
The phrase “PR stunt" might elicit a full-body cringe. Memories of ill-timed, poor taste attempts at a headline grab make you shake your head. Or maybe it fills you with fear. Your marketing role means you are frequently tasked to “get publicity" with an expensive...
Leeds Conference Brings Business Chiefs Together Big hitters about to leave corporate life after decades at the cutting edge of business, are set to be given some special education at a Leeds conference…..by people probably half their age!
The day-long Next-Up conference on Tuesday November 20th, is taking place at Northern Ballet’s premises on Quarry Hill, and will target those leaving the world of business but still keen to avoid the word ‘retiring’! However, after a life of dishing out orders, senior...
How to create (& launch) your first digital PR campaign Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business.
Today, I’m talking to Lexi Mills, a digital PR expert and Influence professional. [dsm_icon_list icon_color="#363940" icon_font_size="17px" list_space_between="10px" _builder_version="4.8.0" _module_preset="default" text_text_color="#363940" hover_enabled="0"...
Lexi Mills: Breaking Down Our Digital Bubbles Today we’re talking to award-winning digital marketing expert Lexi Mills about all things digital. During the conversation, we explore everything from blockchain and self-regulated data to search engine optimization and the limits of freedom in the Internet age. Lexi also stresses the importance of seeking expert opinions, and uncovers how the Internet shapes us as humans.
Topics include: The unexpected links between our Internet history and our DNA and medical conditions Interesting search data and its variables Adjusting our perspective on Google searches Bad actors in the data sphere The potential role data plays in challenging...
How to personalize content for locals How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s draft standing. It was about their team iPhone and Android apps — or more specifically, it was about the fact that their team apps...
How to Rank in Google, According to an SEO Guru Standing out from the crowd is as easy as S-E-O.
SEO is a fundamental part of any digital marketer's world. The fast-moving world of search engine optimization goes through many changes each year. Those who understand it are tight lipped with their tips and tricks, and those who want to learn it better start taking...
Marketers must learn to hack people instead of algorithms The onslaught of data and machine learning will potentially reveal some uncomfortable truths about consumers – and this will have profound consequences for brands and marketers.
That was according to Lexi Mills, managing director at Marquis Communications and consulting vice president for digital marketing collective Manyminds North America, who spoke Monday (May 22) at the Inbounder in New York. The technology we use is creating epic amounts...
Ethical Approach to Search with Lexi Mills The first time I saw Lexi Mills speak, it blew my mind. I’ve been in the industry for over half a dozen years and never once did I think about the ethical approach to our search results. A massive thank you to Lexi for taking time out of her busy schedule to come and be a guest on the podcast.
Trust me, it’s a must listen episode so download it on iTunes now. About Lexi Mills:Runs an agency called Shift6 (shift6.org should be live in a few weeks), working with brands and agencies, focusing on integrating PR with SEO, reputation management, ethics of search...
The Ultimate 3XE Digital Conference Guide and Giveaway Held at Dublin's Croke Park, the 3XE Digital Conference is the definitive annual hub for networking, innovation, and educational, created for anyone working within the realms of the digital world.
The 3xE Digital Conference will take place in Dublin - Europe's digital hub - on 9th February 2017. It is designed for leading digital professionals wishing to make the most out of unlimited networking opportunities and professional development. Why should you attend...
5 Secrets to Getting the Most Out of Facebook Most small businesses today are on Facebook. Unfortunately, most small businesses don’t use it effectively. A recent survey from social networking site MerchantCircle showed that while 70 percent of small businesses use Facebook for marketing, only 37 percent recognize it as one of their most effective tools.
That’s a shame, because when used properly, Facebook can make a significant difference for many small businesses. MyKidsTime, an Oranmore, Ireland, business that helps parents find activities for their kids, is a case in point. Over three months, the...
Does Google Panda 4.0 mean the days of PR newswires are numbered? Google rolled out its latest Panda 4.0 algorithm update in May, which was again aimed at clamping down on sites with low-quality or thin content.
Once the dust had settled it seemed that press release sites had taken a kicking, with reports that PRWeb, PR Newswire, Business Wire and PRLog lost 60% to 85% of their search visibility over night. This isn’t the first time that newswires have been targeted by a...
SEO is now PR, but are PR agencies still not ready? PR is no longer the future of SEO. It already is PR.
SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers. General marketers realise this. In a survey we recently conducted of 250 UK...
Has Google really just killed the PR industry? There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.
So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies. The convergence of PR and SEO is something...
Come on PRs, get a grip on SEO It is about time that the public relations industry got to grips with SEO. As part of my work I have spent a lot of time building an SEO PR proposition, however many agencies still ignore the subject.
Apart from a few savvy PR agencies, the majority of PRs just don’t understand the relationship between PR and search engine visibility, let alone how to measure if this visibility leads to some sort of ‘conversion.’ Frankly, it’s embarrassing. Most public relations...
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