Lexi Mills is an expert in integrating PR and SEO at both a strategic and tactical level. She has built two international award-winning PR, SEO, Social Media & content teams.
This is the 93rd session of Smart Brand Marketing.
My biggest takeaway
- Come up with ideas and evaluate by the following process:
- What is quick, easy and impactful?
- Sell story before it goes life to journalists.
- Tell them this story goes on on a certain date. Follow up three times.
- Send article under embargo before it goes live.
Topics discussed
- SEO without restrictions and with restrictions
- Integration of SEO and PR
- Small vs large business tactics
- Anchor content
- What journalists link to?
- How to get the attention of the media?
- Who to reach out to first?
- Local vs trade vs national campaigns
- How to use a press release/media alert properly?
- Media pages
- Machine learning and AI potential in and out of search