Google Stranglehold on Search Pushes Companies Into Dead Zones
The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search...
International Women’s Day 2019: Celebrating the Female Face of Search From the global agencies to fledging start-ups, digital media is anything but a man's world in 2019.
There’s an old-fashioned belief that men lead the way in the tech and digital scene. However, this, as you’d expect, is far from the case. More and more women are getting involved in the industry, from coding interns to technology and digital director. Women may only...
SEO for good: Why the debt sector needs to get better at ‘hacking’ humans online Lexi Mills is CEO of Shift6 Global; an international digital growth consultancy, and President of The Future of Search Foundation. Her research work focuses on the opportunities, ethics and risks of machine learning and Artificial Intelligence (AI) within the sector of internet search.
In my marketing and PR work, I combine technical search algorithm knowledge and psychology to create data-driven, measurable communications strategies that maximise influence on human behaviour. This is incredibly powerful; but, can be used for both ‘bad’ and ‘good’....
To live or die by Google search brings an escalating cost “Where’s the best place to hide a body? The second page of a Google search.”
The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search...
Managing Director at Marquis Communications and Consulting VP for Manyminds North America – Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management. She has been...
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