Leeds Conference Brings Business Chiefs Together
The day-long Next-Up conference on Tuesday November 20th, is taking place at Northern Ballet’s premises on Quarry Hill, and will target those leaving the world of business but still keen to avoid the word ‘retiring’! However, after a life of dishing out orders, senior...
How to personalize content for locals How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s draft standing. It was about their team iPhone and Android apps — or more specifically, it was about the fact that their team apps...
How to Rank in Google, According to an SEO Guru Standing out from the crowd is as easy as S-E-O.
SEO is a fundamental part of any digital marketer’s world. The fast-moving world of search engine optimization goes through many changes each year. Those who understand it are tight lipped with their tips and tricks, and those who want to learn it better start...
Marketers must learn to hack people instead of algorithms The onslaught of data and machine learning will potentially reveal some uncomfortable truths about consumers – and this will have profound consequences for brands and marketers.
That was according to Lexi Mills, managing director at Marquis Communications and consulting vice president for digital marketing collective Manyminds North America, who spoke Monday (May 22) at the Inbounder in New York. The technology we use is creating epic amounts...
Ethical Approach to Search with Lexi Mills The first time I saw Lexi Mills speak, it blew my mind. I’ve been in the industry for over half a dozen years and never once did I think about the ethical approach to our search results. A massive thank you to Lexi for taking time out of her busy schedule to come and be a guest on the podcast.
Trust me, it’s a must listen episode so download it on iTunes now. About Lexi Mills:Runs an agency called Shift6 (shift6.org should be live in a few weeks), working with brands and agencies, focusing on integrating PR with SEO, reputation management, ethics of search...
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