Hello! I’m Lexi
I am a data-driven digital marketing expert, specialising in PR SEO and emotionally intelligent business strategy.
Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specialising in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities and investors. Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particular in healthcare sectors.
International Women’s Day 2019: Celebrating the Female Face of Search
From the global agencies to fledging start-ups, digital media is anything but a man's world in 2019.
There’s an old-fashioned belief that men lead the way in the tech and digital scene. However, this, as you’d expect, is far from the case. More and more women are getting involved in the industry, from coding interns to technology and digital director. Women may only...
Google Stranglehold on Search Pushes Companies Into Dead Zones
“Where’s the best place to hide a body? The second page of a Google search.”
The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search...
SEO for good: Why the debt sector needs to get better at ‘hacking’ humans online
Lexi Mills is CEO of Shift6 Global; an international digital growth consultancy, and President of The Future of Search Foundation. Her research work focuses on the opportunities, ethics and risks of machine learning and Artificial Intelligence (AI) within the sector of internet search.
In my marketing and PR work, I combine technical search algorithm knowledge and psychology to create data-driven, measurable communications strategies that maximise influence on human behaviour. This is incredibly powerful; but, can be used for both ‘bad’ and ‘good’....
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"Lexi is a true teacher, able to both internalize the needs of those she works with and guide them towards a new wealth of knowledge. My experience with Lexi was nothing but positive, as I came away with a great appreciation and understanding for a profession in which I had worked in for years. "
"Lexi is a top-notch PR SEO expert with a keen understanding of how people work, what makes them tick, and how to communicate with them for the mutual benefit of both parties. I asked Lexi to speak at Clearlink's annual conference in 2017 because as a long-time trailblazer in the industry, I knew she’d be able to inspire my team and help my organization see PR in a new light. What strikes me most about Lexi, as a mentor and fellow digital marketer, is her ability to integrate storytelling and the complexities of the human condition into everything from her marketing campaigns to her presentations, to her interactions with friends and clients alike."
“Lexi came highly recommended and didn’t disappoint. A day’s team training lead to some very valuable insights into the world of digital PR and journalism. We’ve been able to action a lot of the recommendations with great success and Lexi has been on hand with feedback and advice since. Would certainly recommend Lexi to anyone looking to grow and develop their own content marketing team.”
“Lexi has been a huge help towards taking the quality of digital PR up a level at BlueGlass. She has supported us on client pitches, recruitment, training our content and digital PR teams alongside developing our systems and processes. Her experience and knowledge have helped to fast-track our teams learning, with an encouraging approach to try new ideas which have paid off significantly for us.”
“We're really glad to be working with Shift6. Lexi and her team are very knowledgeable and experienced in both PR and how to make it work in the context of SEO. We're a very results-driven team and Shift6 fitted in straight-away landing us a feature in Forbes (with a link!) during the first month. Over the past several months, Shift6 has been instrumental in securing coverage and links from trade publications and national news outlets. They have worked with us to develop and promote our own content as well as consistently come up with new ideas, approaches and tactics. For us, the difference between Shift6 and other agencies is their focus on the crossover of PR and SEO and the flexibility to change the level of support they provide quickly, which is critical to a fast-growing business like SyndicateRoom.”
"I engaged shift6 to work on an online PR and marketing project. The team were fast to act, developing a comprehensive data-driven strategy that was built upon the assets and expertise or both their team and mine allowing us all to execute beyond the sum of our individual parts. They always take the time to make sure I understand all technical aspects of the work alongside creating clear goals and objectives. Project plans were mapped out in a google doc that I had access to 24/7 allowing me to check in on progress and upcoming tasks at any time I wanted. I love that they have a global team because it means I rarely wait for a response no matter where in the world I am sending an email from. The most impressive aspect of Shift6, in my opinion, is their true passion for the work they do. This goes beyond client work and is evidenced by the development of their foundation which conducts research into the application of SEO outside the field of marketing."
"We received more top-tier placements in one campaign than I built in my entire career prior to working with Shift6. If PR and SEO had a baby, Shift6 would be its fairy godmother Shift6 has disrupted PR in ways the industry will fail to grasp for years to come. We went from measuring impressions to making them thanks to Shift6. Finally, I found an agency that lives at the intersection of PR, search, and content."
"Lexi has worked with the Koozai team on a number of occasions now with the first session geared around PR training and then follow up consultancy sessions. She was rated one of the highest trainers by the team because of how she breaks everything down into simple and easy to follow steps. She has made herself available to the team following the sessions and everyone has got a huge benefit from working with Lexi."
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